Coca-Cola Renews Partnership with VAILO Adelaide 500, Securing Exclusive Supply Rights for Next Three Years

The VAILO Adelaide 500 is thrilled to announce the extension of its long-standing partnership with Coca-Cola Europacific Partners (CCEP), marking another significant milestone for the event as it celebrates its 25th Event. The new three-year agreement solidifies CCEP as the exclusive partner & supplier of soft drinks and water for the Adelaide 500, ensuring racegoers and fans continue to enjoy the refreshing options of the iconic global brand.

 

This partnership extension is a testament to the Adelaide 500’s continuing growth and success on the motorsport calendar, cementing its reputation as one of Australia’s premier motorsport events and the largest domestic motorsport event in Australia. To mark the three-year extension, CCEP prominently featured the VAILO Adelaide 500 25 Year Brand Mark on the bonnet of Andre Heimgartner’s Bathurst 1000 car.

 

“We are incredibly proud to renew our partnership with the Adelaide 500, an event that continues to draw fans and families from all over the country,” said Melissa Thompson, General Manager – Partners and Market Activation, Coca-Cola Europacific Partners Australia. “As a global brand, it’s a privilege to be a part of the Adelaide 500’s journey which continues to grow and innovate. Over the next three years, we look forward to refreshing fans with some of their favourite beverages, as they experience the world-class event of motorsport and entertainment.”

 

“A partnership extension with Coca-Cola Europacific Partners is a sure sign of the Adelaide 500’s ability to continue growing and innovating,” said Rebecca Lawson “Having the support and ongoing commitment of a global brand like CCEP not only strengthens our reputation but enhances the experience we offer our fans as we enter this exciting new chapter.”

 

The Adelaide 500 has a rich history of drawing in motorsport enthusiasts from across the globe, with its diverse range of on-track and off-track experiences. This partnership aligns perfectly with CCEP’s commitment to connecting with audiences through dynamic and engaging sporting events. With CCEP’s exclusive supply rights and a continued partnership spanning the next three years, this iconic collaboration promises to keep fans refreshed, engaged, and coming back for more.

 

Pictured Mathew Gough, Sponsorship Manager South Australian Motor Sport Board & Lyndon Hunter, National Partnerships Group Business Manager, Entertainment and Leisure Coca-Cola Europacific Partners