Simba Car Hire Named Official Hire Car of the VAILO Adelaide 500
Official VAILO Adelaide 500
31 July 2024
ADELAIDE, SA — Simba Car Hire, a South Australian family-owned vehicle rental business, has been announced as the official hire car sponsor of the VAILO Adelaide 500 for 2024 and 2025. This partnership marks a significant milestone for Simba, which continues its rapid expansion across Australia.
Warwick Bentley, CEO of Simba Car Hire, expressed his excitement about the partnership with the VAILO Adelaide 500. “We are thrilled to be the official hire car sponsor of such a prestigious event,” Bentley said.
“This partnership aligns perfectly with our mission to provide exceptional service and expand our presence across Australia. We look forward to supporting the teams and fans of the Adelaide 500 with our reliable and customer-focused vehicle hire services.”
Simba’s involvement with the Adelaide 500 is the latest in a series of high-profile sponsorships. The company’s first interaction with the South Australian Motor Sport Board (SAMSB) was through their support and partnership of the 2023 Bridgestone World Solar Challenge. Building on this, the new sponsorship deal with the Adelaide 500 solidifies Simba’s commitment to supporting major events in the community.
Bentley, who joined Simba in September 2023, is leading the company’s national expansion. “Our business model, based on transparent and consistent pricing and excellent customer service, has resonated well with our customers. We are excited to bring our friendly, personalised, and stress-free service to more Australians as we grow,” Bentley noted.
Simba Car Hire is also committed to giving back to the communities it serves. The company proudly sponsors the African Nations Cup football tournament and several competing teams, the Bridgestone World Solar Challenge, and Carpentry Australia’s Helping Hand program.
“The South Australian Motor Sport Board is proud to be partnering and supporting another South Australian home grown business, using the Adelaide 500 and it’s extensive reach to grow their interstate footprint”, said Rebecca Lawson, Commercial Manager, SA Motor Sport Board.
As the official hire car sponsor of the VAILO Adelaide 500, Simba Car Hire is set to provide top-notch vehicle hire services to the event’s participants and fans, further establishing its reputation as a trusted and customer-focused vehicle rental provider in Australia.