VAILO Adelaide 500 drives hotel occupancy boom as Adelaide Marriott Hotel signs as event’s official hotel partner

The VAILO Adelaide 500 has partnered with South Australia’s first Marriott Hotel to be the official hotel partner of the major event.

 

The new partnership will see the Australian motorsport world descend on the new 5-star luxury hotel when in town for the VAILO Adelaide 500, as well as featured on track screens and in-broadcast across the 4-day motorsport and entertainment event.

 

With a world-class lineup of motorsport and entertainment for 2024, the new official hotel partner is expected to reap the benefits of the VAILO Adelaide 500 which will roar into Adelaide from 14-17 November and be the first major event since the hotel’s opening in August.

 

As part of the partnership, registered Bonvoy Members will have the opportunity to bid for an exclusive Marriott Bonvoy Moment – a money can’t buy experience at Australia’s largest domestic motorsport event, matched to the luxury and quality Marriott Bonvoy is known for.

 

Last year, the VAILO Adelaide attracted 260,700 fans over four days, delivering a record $61.6 million benefit to the South Australian economy, building upon the gains delivered in the race’s return in 2022.

 

The total number of visitor nights during the last event also rose 28% to 121,631 with almost 20 percent of event attendees from interstate and overseas.

 

This year’s VAILO Adelaide 500 additions, including the much-anticipated NAPA Speedway, Fox Australian Supercross and Boost Mobile Stadium Super Trucks as well as the After Race Concert Series headlined by Crowded House and Cold Chisel, are expected to fill hotel rooms across the city.

 

The Adelaide Marriott Hotel’s occupancy outlook remains positive as we enter the summer season, with the hotel reaping the rewards of the largest domestic motorsport event with the hotel booked out for the duration of the event.

 

Opened in August 2024, the $200 Million dollar Adelaide Marriott Hotel will be the first hotel operated in South Australia by the world’s largest hotel company, Marriott International.

 

The property incorporates 285 large guest rooms, including a Presidential Suite, Club Lounge, signature restaurants and bars, swimming pool and fitness centre, plus function and conference rooms.

 

The 5-star accommodation will support economic growth and tourism for South Australia, joining Adelaide as the state experiences incredible demand for accommodation.

 

VAILO Adelaide 500 tickets are on sale now at Ticketmaster. For more information, visit adelaide500.com.au and for Adelaide Marriott Hotel reservations and more information, visit https://www.marriott.com/en-us/hotels/adlmc-adelaide-marriott-hotel/overview/.

 

 

Reigning VAILO Adelaide 500 Championship Winning Driver Matthew Payne, who experienced the 5-star luxury hotel said: The Adelaide Marriott Hotel is one of the nicest hotels I have stayed in, the rooms are really big and it’s very convenient to get to the track for fans watch us in action.

 

I am working really hard to defend my Adelaide title and it’s been a very famous race so to hold the VAILO Adelaide 500 trophy above my head last year was very special to me.

 

VAILO Adelaide 500 Commercial Manager Rebecca Lawson said: We are thrilled to have the Adelaide Marriott Hotel as the official partner of the VAILO Adelaide 500, giving the motorsport community premium accommodation in the city after a day filled with adrenaline-fueled racing and entertainment.

 

We look forward to building upon the great momentum that South Australia’s first Marriott Hotel has had since opening last month.

 

Adelaide Marriott Hotel General Manager Paul Gallop said: We are delighted to partner with the VAILO Adelaide 500 as the official accommodation provider.

 

As Adelaide’s first Marriott Hotel, we are proud to offer premium accommodation in the heart of the city to motorsport enthusiasts. Our team is committed to delivering an exceptional guest experience, ensuring that visitors to this iconic event enjoy both the excitement of race day and the comfort and facilities of our hotel.

 

We look forward to continuing the strong momentum we’ve built since our opening and to playing a key role in this prestigious event.